The past fifteen years have seen a complete overhaul of the diamond business. The way business is conducted, who the major players are, the world markets consumption of diamonds have shifted, pricing has fluctuated from extreme highs to new found lows, mining sales and closures, access to information, branding, various trade mergers and acquisitions, Ecommerce etc. With all this change, some good and some bad, the responsibility of diamond acquisition appears to be resting squarely on the shoulders of the consumer; the untrained consumer.
Not so long ago, a consumer interested in a diamond purchase was totally reliant on the expertise of their local jeweler. Trust, integrity and forthrightness were a given, and confidence was a natural extension of this relationship. Today, with information at your fingertips, the consumer believes he/she can become an expert with not so much effort at all. This of course, applies to every aspect of our lives: before we call the Doctor, we search the internet so we may "help" that Doctor understand what the problem truly is(no need for us to rely on their countless years of education and experience). Before we exercise, we search for the supposed proper routine so that we feel as if we now possess the years on expertise garnered by trainers, in just a few moments of reading. Before we purchase a car, before we buy a shirt, a book, shoes, airline tickets, stay at a hotel, rental car, dishwasher, blender etc, all is at our fingertips so that we may educate ourselves, compare and decide.
The internet and Ecommerce are here to stay, information, both accurate and inaccurate may be espoused by anyone who has access to a computer. How does one decipher what is accurate or inaccurate? Search on the internet of course! (this is said in jest).
The thought that we can become experts in other fields via a review of postings, websites, tutorials etc, is quite a stretch, to say the least. Unless two products are identical, from the same manufacturer and made with the same components and specs, a comparison can be made, but it winds up being subjective as to which is "better" or more desirable. Take this information and let's apply it to everyday items such as the car you drive. A car, off the assembly line from a known manufacturer, can be shopped with confidence. You may present the details of that car to any like dealership, and receive a price quote. The car will be identical regardless of which location it comes from. Simple and straightforward. You can apply this same philosophy to a blender purchase, a watch purchase, tires, clothing etc. Items which come off an assembly line type production, where the same materials and specs are used, can generally be shopped by price alone for an even comparison. This is ABSOLUTELY NOT THE CASE WITH A DIAMOND PURCHASE.
The consumer has been steered into the false belief that diamonds are a commodity. As such, that commodity of like size, shape, color and clarity should all sell for the same price. A 1 carat G color VS2 clarity round brilliant cut diamond is the same as another 1 carat G color VS2 clarity round brilliant cut diamond and therefore deviation in pricing must constitute additional profit for someone. Nothing could be farther from the truth and intimating such is a recipe to foster distrust and further misunderstanding.
The FABRIKANT DIFFERENCE is plain and simple. Having supplied the largest and finest retailers in the world, we consider our expertise and understanding to be extremely unique. We are not an Ecommerce site. A diamond purchase is not a "point and click" purchase, though that is lost on the current 18 - 35 year old. The variables involved are substantial when selecting a diamond. The millimeter measurements, table, depth, degrees and angles etc are all relevant. The size, color and clarity are obvious points of issue. It is the information that is not readily available on the internet that we focus on. Pooling decades and decades of experience and exposure to what very few have knowledge of, separates Fabrikant from its counterparts. We continue to be sought for guidance and expertise in regards to diamond and jewelry purchases. The Ecommerce shopper that is driven by price alone, or is under the false pretense the a diamond purchase is nothing more than numbers and letters on a piece of paper, or something that they can truly understand via web information, will continue into the many pitfalls that befell those before them.
An easily understood concept for the consumer to grasp is that of inclusions. Inclusions most often have a color. The most common colors of inclusions are white and black(you may see green, red, orange etc). As most diamonds possess inclusions, the color of the inclusion becomes very important when assessing the value of the stone. The size of that inclusion and placement of the inclusion are of paramount importance. Taking this simple example into consideration(color of the inclusion, size of the inclusion and placement of the inclusion). Let's assume a 2ct round brilliant cut diamond accompanied by a GIA Grading Report outlining the diamond as H in color and VS2 in clarity will be BETTER than a 2ct diamond that is H in color but SI1 in clarity(this exercise will use two diamonds that are Excellent in all three categories of Cut Grade, Polish and Symmetry). This is simple and straightforward and just what can be learned via research on the internet or even a phone call to a diamond grading laboratory. A VS2 is better purity grade than an SI1, and the grading laboratory uses standardized grading practices, this is simple logic.
To repeat, a VS2 clarity grade diamond with the same color, dimensions, angles etc IS BETTER than an SI1 clarity diamond with identical matching measurements.